Is the pitch process broken? With recent initiatives like the Pitch Positive Pledge and new calls by agencies to end the process after chemistry meetings, there are plenty of suggestions currently tabled for ways it can be improved.
But what will drive genuine change? And what change is really needed? In a special Procurefest roundtable, MSQ brings together Marketing Procurement Leads, Industry Analysts, Trade Body Representatives, Global Marketers and Agency Heads for a more purposeful, constructive debate.
It’s time to move the debate from the typical industry echo chamber and bring all pitch influencers to the table.